Reinvigorating Aberdeen’s Email Marketing

Aberdeen’s range of emails has increased substantially over the years so it was time to shake-up and shape-up the design in order to bring everything much more in line with their brand values. Our understanding of the importance of brand, our knowledge of email design best practice and our experience of working with the Aberdeen brand meant we were perfectly equipped for the project!

Experience tells broadcast emails need to be highly personalised to achieve cut through and ReportMail gives Aberdeen the tools to do exactly that - dynamic content is automatically pulled in, creating individual emails tailored to each subscriber's preferences.

The result is a new suite of email templates that are well optimised, reflect Aberdeen’s brand values, and are highly personalised - the perfect combination to get the brand noticed, communicate the message and really stand out from the crowd!

"We have worked with Abstracts for over 10 years now on a huge variety of different campaigns, using almost every different type of media possible! Abstracts’ integrated approach has always helped us embrace the changes in the media world, helping us remain efficient, targeted and focused."
Loral Quinn, Aberdeen Asset Managers

To find out how we can help you with your email campaigns, please contact Dave