How do you refresh one of Ireland’s best known charity brands?

When Concern briefed us on their new treks to Nepal and Ethiopia we knew there would be some fantastic photography to include in the campaign. We also knew we could refresh the look and feel by injecting a more vibrant use of colour and some bolder graphics. What we didn’t know, until we read them, were how challengers actually felt about their experiences.

We were overwhelmed by their inspiring testimonials – these experiences really were life-changing. So this was our starting point for reinvigoration in an effort to provide a grittier, much more urban feel. The copy is similarly eye-catching and reinforces this dynamism by appealing to those with an adventurous nature.

"We were looking for a new and funky look for our challenge material ...from the brief and one meeting with the Abstracts team they were able to give us exactly what we were looking for and more. It’s great to hear all the positive feedback on the new designs. Deadlines and quality are never an issue; it’s a pleasure to work with them."
Zoë Holyoak – Concern Worldwide

Now in its 38th year, Concern is an international development organisation operating in 30 developing countries worldwide – helping people living in extreme poverty achieve major, sustainable improvements in their lives.

Looking to refresh or develop your brand? Contact Zoë.