Why INSYNERGY invited us into their den

As a start-up business launching during times described in the press as no less than a "maelstrom" Spike Hughes needed a team he could really trust. He chose Abstracts because we were able to share his vision and make everything happen - from naming and identity right through to hard hitting sales and marketing materials that really enable this new business to stand out from the crowd.

Spike's business is all about creating a connection between retail investors and previously unavailable specialist managers facilitated via the intermediary channel- so the name INSYNERGY was logically born. This ethos is supported by a corporate strap-line 'beyond conventional choice' and a clean contemporary looking brand. In the run up to the launch we lived, breathed and dreamt INSYNERGY filming fund managers (and a dragon!); creating animations, composing music, building PowerPoint presentations and producing websites, sales aids and legal documents.

"We really like the team and that is as important as everything else - we only like working with people that enjoy working with us, share our vision and belief and who feel part of our business. I think we get that with Abstracts. We are hard work at times and very demanding but that is because our goals are very high and success and winning are the things we are after. We have achieved that at launch but need another 5 years of this!"
Spike Hughes, Chief Executive Officer - INSYNERGY Investment Management