How do you launch products when the markets are in turmoil?

Added to which your parent company is in the midst of an ongoing global re-brand. We think you get back to basics so that’s exactly what we did for Legg Mason Investments.

We kept the advertising simple and stylish adopting a bold typographical approach with a confident no-nonsense tone of voice.

This was supported by incentivised scratch card direct mail, fulfilment packs and digital marketing bringing the brand to life.

There’s no better testament to the success of this campaign than these words from our client:

“When we approached Abstracts we had been out of the market for some time and needed an agency with the creativity and foresight to deliver a campaign that not only promoted the launch of two new funds, but that earned us meaningful presence and brand awareness with our target market. Abstracts gave us everything we asked for and more. They delivered an all-encompassing campaign covering all of the marketing mix from print and on-line advertising to literature, e-marketing and direct mail. To top it all, we had a hotline to our incredibly diligent and attentive Account Director!

It’s clear to us why Abstracts won the pitch. No one else questioned and probed us like they did. No one else tried to understand our culture like they did. And most importantly, no one else seemed to understand our target audience like they did. With their solid financial services knowledge, oodles of creativity and first class account management, they were clear winners. And they helped us to raise significant assets in the space of a few weeks in incredibly difficult market conditions.”

If you’re thinking of launching products we’d love to help,
contact Zoë