Why an integrated approach matters on creative projects

The London Stock Exchange asked us to create a brand identity for the new Specialist Fund Market - a regulated market for specialist investment funds, targeting institutional, professional and highly knowledgeable investors. It's the first of its kind in the world and has been created due to demand from the investment community. As a sub-brand of the Exchange the new logo identity needs to feel modern, innovative and international without losing sight of the weight of status and history associated with the Exchange brand.

The logo mark is inspired by the Exchange's powerful position at the centre of international trading. The colour palette is modern and vibrant, reflective of the specialist nature of the market whilst the accompanying imagery represents its core values of innovation, uniqueness, strategy and transparency.

Our client says
"Abstracts' integrated approach meant that once they had completed the brand identity for the Specialist Fund Market, they were able to quickly turn around online adverts and materials to support the launch of our new market. It was Abstracts' comprehensive understanding of the product which enabled them to deliver this high quality collateral at short notice and to a high standard."

Can we help you with your creative projects? Call Zoë on 020 7336 7633.