Abstracts - Integrated creative services

We pioneered the use of rich Media in online banners within the financial services industry (dynamic content, video, audio, dynamic feeds, data capture). You might already know we were the first agency* to run video and interactive banners on trade websites. Rich media is now de-facto within the industry and we didn’t make these formats up – we just had the vision to see them coming.

As an agency with our fingers on the pulse, we like to think that we keep ahead of the game with new ideas. So, here are two interesting formats on the horizon – before you dismiss them out of hand remember people thought we were mad when we were pushing for an end to animated GIFs….

Go viral with Snagable / Grabable ADS!

Have you ever seen a great online ad and wanted to show it to someone else but you couldn’t? It’s difficult to forward online ads to colleagues or friends because you can never be certain whether it will show up in the page that you saw it in.

As an advertiser you can now include NEW Grab or Snag widgets in your creative, these introduce Viral capabilities to your online advertising.

This opens a whole range of possibilities - good or bad advertising can very quickly get shared amongst colleagues or friends.

These new formats have been designed for the Social Media generation where user generated content and sharing of opinions/views is common place. The viral distribution capability exponentially spreads your messaging across the Internet, while tracking functionality lets you monitor the progress and user engagement long after the ad has been grabbed

Why not consider including this new Viral element for your next campaign?

Have a look at this:

Live video streaming – before, during and after

Another one to watch for the future…. GE pioneered the use of a new online ad format on March 13th, when it used live streaming video within banner ads to deliver a webcast of Chairman-CEO Jeff Immelt presenting the company’s annual report.

This was no ordinary investor presentation. It was all done live on the Internet, with the opportunity for shareholders to interact with Immelt via questions submitted online.

GE worked with 10 media properties—including Bloomberg, CNN, CNBC, Forbes, MSN, MSNBC and TheStreet.com—to promote the event before, during and following the webcast.

During the 48 hours prior to the event, GE ran banner ads on these Web sites, inviting users to tune in to the live webcast at the designated time. It also gave them the opportunity to submit questions for Immelt.

On March 13th, Immelt made his presentation during a 30-minute live webcast, which was played within banner ads on the partner media sites. He then answered some of the 6,000 questions that had been submitted. A team of experts at GE answered many of the other questions, which were posted online the following day

If you’ve got a hot new product to launch or an exciting company announcement then perhaps a live video stream via advertising could stir up some additional interest in what you have to say?

It will certainly grab attention within the industry.

If you’d like to discuss how you can make the most of the Internet as an advertising medium then please contact Paul.

*to the best of our knowledge