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Are you working hard enough at your Solus emails?

A Solus email is very different from an email to your own engaged database. When you send an email to people you know, you can choose to personalise the entire thing (subject line, content, tone of voice, imagery, calls to action and links) based on what you know about them.

With a Solus email, you’re actively looking to solicit a response from a wide range of unknown recipients, who may not be familiar with your business.

Hopefully your media buyer has done a great job and bought a highly targeted list, but even so, you will need to make sure you have the best possible chance of converting the email recipients into clients.

Here are some handy tips to help your Solus emails engage with recipients and deliver better results.

Solus email advertising - where the body of the email is determined by the advertiser, and is sent on their behalf by an email list manager/owner. Solus email advertising is conducted on an opt-in basis where the recipient has given their consent to receive communications. The e-mail advertisement will generally not show any information about the website or company who owns the e-mail list, but will appear to come directly to you from the third-party brand.

From www.webopedia.com