Questions for the Publisher

If you're negotiating your own Solus email it is worth asking the publisher the following questions before going ahead:

• How clean is the data? i.e. what is their policy for removing bounces and unsubscribes
• How frequently is the list mailed?
• Can they provide you with average open and click through rates for that particular list?
• Will they host images at no extra cost?
• Can the email be personalised?
• Is it possible to segment the list any further?
• What reporting can they provide?