How to test your email

We thoroughly test our client's emails even if they are being broadcast to a third party Solus list.

These tests must include:

A SPAM Filter test at the following levels:

• Desktop - the recipients own PC/MAC
• Network - their corporate firewalls
• ISPs - their or their corporation's Internet Service Provider

A good tool will highlight what might cause your email to fail, whether it's because you're using words that a spam filter may not like or maybe there are problems at a technical level

A link check - you don't want a broken link getting in the way of conversion

A spell check - yes obvious!

A Reporting check - are clicks are showing up in your web stats?

A rendering check - how will your email display in any of the 64 main email clients, how about a hand held device like a Blackberry? How will it look it look if the preview pane is on the right or any of the other variables I mentioned earlier?

Our email marketing system ReportMail has an in-built test centre that caters for all of these tests. We test any Solus email we build free of charge.

And probably most importantly always do a sense check - get several people in your organisation who have not been involved with the email to take a look at it and let you know what they think.