How we work

We interrogate the brief
The client brief is our starting point but we always have loads of questions to ask about what it says and what it doesn’t say. As well as knowing the product or service inside out we like to have the bigger picture; the wider context for the work.

We interrogate you (nicely!)
Our key focus is the proposition, those seven or eight words whose promise you have charged us with fulfilling. It’s always worth spending a little time agreeing exactly what those words are.

We interrogate the target market
We need to know what people think before we can begin to influence what they think. Any research we can organise, even quickly organised desk research, can be immensely helpful.

We interrogate the media
We like to know what issues are going on in the media, what spaces might be available to us, how we might stand out from the crowd, how we might do something unusual, how we can get an edge.

We interrogate ourselves
We make a list of priorities for the key persuasive messages. We identify areas with visual potential. We search for our clients’ tone of voice. We debate the task endlessly. 

And the ideas begin to flow…