News 2010

January

• European Marketing Campaign of the year 2009 for Aberdeen's Emerging Markets
  For the second year running our work for Aberdeen has been recognised for its effectiveness by Funds Europe. The judges felt the campaign captured perfectly the spirit of the asset class with effectiveness measured through high market share and net inflows of over £600m.
  Read the case study here.
  
  "At launch, we did not anticipate how well our campaign would resonate with our buying base, given how quiet many of our competitors had been over the same period. We gained significant daily inflows into our UK and cross-border GEM funds, across many diverse client channels. GEM equities became our best selling product: we generated over £600m of net inflows across Europe. We're grateful for Abstracts' quick response to our brief - in the hectic run-up to Christmas when everyone else was starting to unwind they came up with the creative idea which was bang on brief, sourced all the props, the studio and their friendly crew to film for the online creative ..."

  Rob Sanders, Senior Marketing Manager,
  Aberdeen Asset Management

• Check out the Tunited Blog
  Tunited is a groundbreaking music community website. Whether you're a music lover, an artist signed to a big indie label or a free-to-sign act, this is your world. Dreamt up by Live 8 legend Midge Ure, Tunited is set to revolutionise the music industry.......have a look here

• Why victims of torture need special care
  We're thrilled to be helping the UK's only charity dedicated to improving the lives of children and adults affected by torture by designing a campaign leaflet for a BBC Radio 2 appeal next month. Find out more about the charity supported by long-time patron Michael Palin.