News 2006

December

• Wish you were here!
  We were appointed to reinvigorate overseas property IFA Siddalls’ advertising in the summer. They are so pleased with the results that they have asked us to conduct a brand review ahead of their new office openings in Australia and Spain.

• An out-of-the-ordinary brand book
  We’ve just created Investec’s internal and agency brand guide defining their culture and personality.

• Identifying Trafalgar
  We have created a new corporate identity for boutique corporate finance house Trafalgar; to be rolled out in the New Year across integrated materials.

• Demand more for Gartmore
  Following a successful review of their integrated materials we are implementing a new look and feel across Gartmore’s literature and websites.

November

• Two of our websites short-listed at Online Finance Awards
  Both Threadneedle and Platform have been nominated for Best Website within their industry segments at the Online Finance Awards.

• New technology
  We built Marketing Hub, an online newsletter generator, enabling IFAs to customise and brand news content, creating their own newsletters. The take-up has been fantastic with over 300 registered users in one week.

• Our Content Management System goes from strength to strength
  Within the last two months we have launched content managed websites for Syndicate Asset Management, Ashcourt Financial Planning and Ashcourt Asset Management, InterBay, Marketing Hub, Focus Capital, The Law Debenture Corporation, Doxford International and Old Mutual Asset Management.

  Watch this space for KBC Peel Hunt, Emerging Market Property, Veritas Asset Management and Neptune Investment Management all coming soon…

October

• Award winning
  Platform's website wins a Gold Standard from Mortgage Strategy.

September

• The Share Centre eCRM
  We have been appointed to design and implement an online communications strategy for The Share Centre.

• A unique Investment House
  Following a successful pitch, Abstracts have been appointed to develop integrated marketing material for Veritas Asset Management. This includes a new logo, corporate imagery and a Content Management System website.

August

• Developing Gartmore’s brand
  Following a three-way pitch we have been appointed to review Gartmore’s integrated communication materials.

• Consultancy for Mellon Global Financials
  Mellon were struggling with internal planning for their new website. We helped them with a series of internal workshops and planning meetings, providing them with the ammunition they needed to take the project forward.

July

• Taking news direct to the desktop
  We have empowered GMAC-RFC to keep their partners up-to-speed with their product rate changes and news by developing desktop applications.