News 2009

December

• Ski season starts early for IGNIS Asset Management
  We're helping generate awareness for their range of European Funds with an exciting ski themed viral game. Have a go here.

November

• Consultancy and strategy for Hermes websites
  The Institutional Investment Manager - not designer handbags! This month's seen us undertake a series of requirements gathering across the boutique investment teams, we're crafting a webs strategy in order to take this "well kept secret" global in 2010.

October

• Putting the GI Genius into Legal & General's advertising
  Our new integrated advertising campaign for Legal & General Insurance goes live next week...

• Tastes of Anglia website win
  We're thrilled to be redesigning a website for the Eastern Region's food and drink group. Tastes of Anglia promote food and drink produced in the six counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk.

• Surfing with Legal & General Investments
  We reinvigorated the advertising campaign in the summer and this month we launched a new viral game - a digital first for the brand and a sure fire way of increasing visibility with the B2B audience and supporting the on and offline ads. Surfs up - try your hand here.

• Lab21 + YellowTail CMS = a perfect match
  Lab21, who support healthcare providers and the pharmaceutical/biotechnology industries with technically advanced testing services have chosen our YellowTail CMS.

• We're on the way to ISO 27001 accreditation - having passed audit 1 we should be fully accredited in Q1 2010
  ISO 27001 is an Information Security Management System (ISMS) standard and is a certification that information security is under explicit management control. This demonstrates the level of servicing we bring to every project and should provide our clients with total peace of mind regarding our internal systems and procedures.

September

• Back to digital school for Woodbridge
  This newly designed website uses our YellowTail CMS and incorporates a new calendar module enabling staff, students and parents alike to access key diary events. The school's marketing manager tells us "The reaction has been brilliant, everyone has commented on how we have maintained the "Woodbridge" feel. Thank you to all the team". Click here to view the site

• Fit charity school packs
  The school theme continues as we're designing back to school packs for primary school children as part of a wildlife awareness campaign for the charity responsible for protecting open play and recreation space.

• Carbon Credentials say yes to ReportMail
  The professional independent energy management consultants who work with businesses and public bodies across the UK commission Reportmail.

• Building the digital fire
  With around £65bn of assets under management Ignis describes itself as the new model asset management company. We're helping them develop their online brand presence with a bespoke viral game to support Q4 fund promotions.

• Abstracts DNN Expertise for APS
  Advanced Professional Solutions (APS) is a relationship focused service organisation that moulds award-winning practice software around the individual business requirements of accounting and consulting firm clients has commissioned Abstracts to create their new DNN website - watch this space!

• Inenco sign-up to ReportMail
  One of the UK's longest established energy consultancy and procurement businesses signs up for ReportMail.

August

• A true gem
  Aberdeen is top performer in global emerging markets (we like to think with a little help from us)....sales into the funds increased as a result of Aberdeen's efforts combined with our direct mail and advertising campaign earlier this year. We're continuing to support their objectives with a new creative campaign...

• FIT for school design
  Fields-In-Trust (FIT) have tasked us with designing a research pack for primary school children as part of a campaign to raise awareness about the charity's objectives - to protect green spaces and ensure we all have outside space.

• A new look for derivatives
  EDX London is a derivatives subsidiary business of the London Stock Exchange Group. We've been briefed to create a new visual identity and campaign for their enhanced offering.

July

• A 12% click through rate after just a few mins!
  Pall Mall consulting briefed us to help them promote a conference for The University of Manchester Sustainable Consumption Institute (SCI). We designed and created an email invitation backed up by a microsite to allow people to register their attendance through an online RSVP form and find out more about the conference itself. The email invitation pulled a very positive response and after only a few hours achieved a click through rate of 12% and a conversion rate of over 5%!

• Before 9.00am on a Tuesday morning
  We asked 10,000 IFAs what they like and dislike about the email communication they receive from Fund Managers – and received some great feedback including the preferred time of the week to receive emails. Email was considered the preferred form of communication by a massive 87%, almost double the next most popular – a personal visit. If you’d like more insight to help you get the most from your email marketing then get in touch for a copy of the full report.

June

• RollonFriday is re-born!
  After nine months of dedication and nurturing we’ve launched www.rollonfriday.com the social networking site for city lawyers. This is our most functionally rich website to date, with forums, job boards, event calendars... In its first day 1,500 people registered with over 1,000 postings to the discussion board!

• A grown-up brand for Equilibrium
  Following our re-brand Equilibrium partner Debbie Jukes told us
  "One of our own clients commented that the perception is now that of an international organisation as opposed to a small, local company which is how he thought we were portrayed by our previous image. I do not think there is a better endorsement of the fact that Abstracts have successfully helped with our transformation into a company that now looks much more professional, sophisticated and grown up! Their input has resulted in a much more polished approach that better suits the market we are aiming to attract."
  You can read the case study here.

• The FD Centre say yes to ReportMail
  The FD Centre is the longest established and fastest growing provider of part-time Financial Directors. With a team of over 90 in 16 regional offices, the FD Centre is committed to helping businesses maximise profits, realise their goals, work through complex financial situations and offer support for, or even take away completely, the running of everyday financial management.

• Straight from the horse’s mouth
  Read, in his words, how we helped David Field, UK Product Marketing Manager at Trend Control Systems, encourage his clients to embrace new technology with a minimum amount of fuss, resulting in a rapid take-up and increase in sales and revenue.

May

• Taking the RCM brand online
  RCM, the specialist, active equity platform within Allianz Global Investors, one of the world's largest asset management companies has briefed us to advertise two of their investment trusts.

• Advertising AIM Italia's arrival in Italy
  We're busy working on the look and feel to promote the AIM market's arrival in Italy.

April

• The Seckford Foundation/ Woodbridge School Website Win
  We're thrilled to have been appointed to plan, design and build the new site for this educational charity protecting the education and care of the young and elderly in an area surrounding the town of Woodbridge, Suffolk.

• Creating an industry first for M&G!
  Our brief was to advertise the M&G Bond Vigilantes Blog........we masterminded personalised banner ads with RSS feeds - an industry first within the FS space! To launch their new I-View channel we created slick banner ads with video.

• New Global Institutional Email Service for Aberdeen
  We have just launched Aberdeen's new email service for their Institutional market after many months of planning and development. Our sophisticated online registration service is fully integrated with Aberdeen's CRM system, enabling Aberdeen to send out highly personalised emails to profiled groups using ReportMail.

March

• Baikal Brand identity
  We’re busy preparing for the launch of this London Stock Exchange business offering a pan-European non-display trading platform

• Rebalancing Applewood Asset Management
  We’re re-branding the Cheshire based wealth managers. Watch out for Equilibrium...

• Touch Screen demo and DM campaign for Trend
  Watch this space as we’re going live with Trend’s energy management control demo and direct mail campaign

February

• Marlborough Fund Managers website
  We’re planning the architecture for the new design to be launched later this spring

• Threadneedle in Europe
  We’re devising the advertising story for the brand to promote their Target Return Fund in Europe

• Pall Mall Consult sign up for ReportMail
  This independent communications consultancy has opted for our email marketing service

• http://www.marketing-hub.co.uk
  An exclusive service set up specifically to help financial advisers, Marketing Hub offers everything an IFA needs to get talking to clients. The website contains a vast library of client-friendly content from newsletters, articles and guides to sales letters, presentation slides and content for emails, all written by experts and covering subjects from across the financial services market.

January

• Architas brief us to design and build their new website!
  Part of the Axa Group Architas is a new multi-manager investment company. Big thanks to the client who recommended us!

• Online advertising for M&G
  We’re thrilled to be working with such an exciting brand....watch out for new ads coming soon!

• Abstracts breaks into the music industry!
  We have been commissioned to build a very exciting, social music website aiming to be a first stop for all musicians and music lovers wishing to create, share, discover and discuss music. There will be tons of features designed to help budding stars make it in the industry!

• Unicorn Asset Management choose ReportMail
  We’re delighted this boutique investment house has signed up for our email marketing service.

• Aberdeen’s GEM campaign hits the press
  A few days before Christmas we were busy filming a well travelled scooter to represent Aberdeen’s emerging markets expertise....unsurprisingly the ads don’t mention the fact we were in glamorous Luton! See the campaign in the trade press and online.

• Midas Capital move to ReportMail
  This Liverpool based specialist multi asset investment company joins the ReportMail gang.